A&BINLITERATURE

“It takes courage to decide what kind of organization you are or want to be. It takes courage to remove the unnecessary qualities that stand between you and your real personality from your contexture. It takes courage to be yourself, not to be like anyone else, and to say that we are and we exist for this in front of the public.”
A&B IN LITERATURE

A and B of PR

We selected some projects that reflect our principles, our view towards life, our profession and the companies we serve, in the “A and B of PR” book. To obtain from the book, please: abtanitim@ab-pr.com

"We are honored to be in the anthology of MAVI, with which we have been cooperating for 23 years and walking towards the same goal."
A&B IN LITERATURE

MAVİ ANTHOLOGY

If you are curious about a 25-year-old international branding story, you can also find the permanent traces of the successful business partnership offered by A&B Communications in this book.

“Man always does it even if he doesn't understand the reason for his behavior that hurts himself and others. This makes it difficult to understand what he really wants and cares about.”
A&B IN LITERATURE

MANAGING CRISES BEFORE THEY HAPPEN

The 1998 project of the United Colors of Benetton (represented by the Turkish Boğaziçi Garment Corp. in Turkey) “We give up our colors,” took place as a case study in the book, “Managing Crises Before They Happen” authored by Ian I. Mitroff and Gus Anagnos and published by the American Management Association (AMACOM) in 2001, NY as Example 1: Benetton-Turkey.

"Hand in Hand for a World without Leprosy"
A&B IN LITERATURE

INTERNATIONAL PUBLIC RELATIONS, 1995 Edition

Beymen store and its prestige magazine Status collaborated with the Leprosy Foundation of Turkey in 1984 for elimination of leprosy, and campaigned with a slogan: “Hand in Hand for a World Without Leprosy.” In his 1995 book, then-General Secretary of the International Public Relations Association (IPRA) Sam Black included the campaign as one of the 40 successful projects.